Racimo is a digital brand for sustainable

farm-to-table groceries.

Striking the balance between premium and conscious eating, they connect users directly to their food crops. This allows them to enjoy all the benefits of a backyard orchard without the usual hassles, bringing the farm-to-table experience into their homes through a digital experience.

Racimo

Services

Brand Identity

Art Direction

Illustration

Brand Identity

Art Direction

Illustration

We created a brand that brings the earthy and organic elements of an orchard into a digital environment with clarity and simplicity.

Through the illustration system developed we wanted to create a sense of discovery, showing the final product only when ready to be harvested.